Foot Locker Fueling the Future of Footwear sponsored by ASICSTIGER, 2019
Tasked with a pitch to Foot Locker and Asics, Tiffany worked as a brand designer, developing a theme, distribution strategy, packaging design, event and activation for her team's project.
Converging Tides
An immersion of conflicting tides that meet together in unity. This theme revolves around the idea of our mind and body outperforming expectations when meeting in the middle. Whether with the right mindset, the right position, the right sneaker.
Launch Strategy
An immersion of tech and sneakers. Bringing tech into the retail experience, customers can step into the theme of Converging Tides from the point of purchase to when they bring their sneakers home. In select stores, customers can purchase through digital touch screen monitors and can use the Foot Locker app to bring the theme to life with the use of augmented reality. Through a pop-up activation, customers walk on different pathways with the help of kinetic sensors and projection mapping to meet the newly redesigned sneaker.
Packaging
'Converging Tides' wooden shoe box. Matte black finish on the bottom half of the box. Epoxy resin cover. Interactive shoe packaging with the use of AR scanner on Foot Locker app.
With the use of the AR scanner integrated into the Foot Locker app, customers can scan this icon to reveal more information on the sneaker, the Converging Tides theme, and links to the Foot Locker and ASICSTIGER websites.